Press Release - China Glaze and Ardell "Cirque du Soleil: Worlds Away" Collections

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ChinaGlaze® and Ardell® Introduce Exclusive Collections Inspired by ParamountPictures’ new 3D Film, “Cirque du Soleil™: Worlds Away”
LOSANGELES (November 15, 2012) – ChinaGlaze® and Ardell® announcedtoday their partnership with Paramount Pictures to offer exclusive collectionsof nail polishes and eyelashes inspired by the upcoming 3D film, “Cirque du Soleil: Worlds Away” intheaters December 21^st. 
From the big top to the big screen,visionary filmmaker James Cameron and writer/director Andrew Adamson invite youon an all new 3D adventure: “Cirque duSoleil: Worlds Away.”  A young couple who is separated mustjourney through the astonishing and dreamlike worlds of Cirque du Soleil® to find each other as audiences experience theimmersive 3D technology that will allow them to leap, soar, swim and dance withthe performers.
The new China Glaze® and Ardell® “Cirque du Soleil: Worlds Away” inspired nailpolish and eyelash collections will bring to life the wonderfullyexotic artistry that is presented throughout the film. The China Glaze® nail polish collection combines rich crèmes, softshimmers and bold glitters to create 12 limited edition shades including:·        WhirledAway – Black and white collage glitter·        It’sa Trap-eze – White cream base with multi glitter·        EscapingReality – Neon raspberry pink·        SurrealAppeal – Rich coral crème·        DefDefying – Lime green crème·        Runningin Circles – Cilantro green shimmer·        Hangingin the Balance – Cerulean blue crème·        WaterYou Waiting For – Shimmering blue green purple·        CreativeFantasy – Grape neon·        BendOver Backwards – Pepper red shimmer·        IgnitingLove – Hot tamale red crème·        GetCarried Away – Multi-sized black and red collage glitter with black crème

The “Cirque du Soleil: Worlds Away” inspired collectionfrom Ardell® consists of sixattention-grabbing lash styles ranging from more natural styles to feathers andjewel embellished lash strips:·        Imagine·        Inspire·        Surreal·        Fantasy·        Mystical·        Daring
Both collections will be supportedby a consumer and beauty trade marketing campaign which includes a billboard inTimes Square, print ads, retail displays, a sweepstakes offer and social mediaefforts.
To coincide with the 3D release of “Cirque du Soleil: Worlds Away,” in theatresDecember 21, 2012, the China Glaze® and Ardell® film-inspired collections will be available the first weekof December 2012 at salons and specialty beauty retailers nationwide, includingSally Beauty Supply and ULTA stores. Individual nail polish shades will retail for$7; eyelash styles will retail for $6.
China Glaze® and Ardell® are divisions of American International Industries.
AboutAmerican International IndustriesFor 42 years, AII has been theleading manufacturer and worldwide distributor of innovative, quality beautyand skin care products for men and women.  Our product lines includeAndrea, Ardell, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy,Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, GypsyLash, IBD, It’s So Easy, Jeris-Lustray, LASH BeLONG, Nail Tek, No Tweeze/MicroTweeze, 'N Rage, Poshe, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks,Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit ourwebsite: www.aiibeauty.com.
About Paramount Pictures Corporation Paramount Pictures Corporation (PPC), a globalproducer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ:VIA, VIAB), a leading content company with prominent and respected film,television and digital entertainment brands. Paramount controls a collection ofsome of the most powerful brands in filmed entertainment, including ParamountPictures, Paramount Animation, Paramount Vantage, Paramount Classics, InsurgePictures, MTV Films, and Nickelodeon Movies. PPC operations also includeParamount Famous Productions, Paramount Home Media Distribution, ParamountPictures International, Paramount Licensing Inc., and Paramount Studio Group.